Emerging Travel Destinations in the U.S. and Beyond

By , May 15th, 2017

Peak travel season is around the corner when Americans take their week of vacation and hit the road for something new. With that in mind, we fed our data nerds an extra ration of sugar cubes and had them scribble up the top emerging travel destinations in the U.S. and internationally by looking at trivago user searches.


  1. Glendale, Arizona
  2. Indio, California
  3. Williams, Arizona
  4. Boise, Idaho
  5. Kingman, Arizona
  6. Plymouth, Massachusetts
  7. Laredo, Texas
  8. Yuma, Arizona
  9. Winter Haven, Florida
  10. Baytown, Texas

See those little trees? That’s our designer saying, “Hey, look! Parks!” Indeed, a number of these emerging domestic destinations are right next to a b-e-a-utiful United States National Park or National Forest. Indio, for instance, finds itself smack dab in between Joshua Tree National Park and Mount San Jacinto with Anza-Borrego Desert State Park, Palomar Mountain, and Cleveland National Forest nearby.

Then there’s Williams, Arizona, which, according to sources close to Google Maps, is surrounded by green and not all that far from Grand Canyon National Park or Coconino National Forest. Boise, too, has its namesake National Forest just outside of town and travelers to Winter Haven have a number of state and local parks a sweaty car-ride away.

This is ultimately no surprise. National parks have seen record attendance over the years and their popularity only stands to increase. In fact, we covered this variety topic on our inaugural episode of the trivago Podcast (cross promotion!) by profiling Mikah Meyers, who’s currently en route to becoming the youngest American to visit every single United States National Park.

How are other countries traveling this summer? From Portuguese villages that only locals know of to the big Spanish resorts that Germans can’t get enough of, see our 2017 Summer Travel Trends.


Though our data shows that Americans predominantly travel domestically, looking outside of our borders, we find that Americans are jet-setting South–wayyy South–to Latin America and Malaysia.

  1. Kota Kinabalu, Malaysia
  2. Medellín, Colombia
  3. Mazatlán, Mexico
  4. Cartagena, Colombia
  5. Puerto Peñasco, Mexico
  6. Panama City, Panama
  7. Mexico City, Mexico
  8. Nuevo Vallarta, Mexico
  9. Johor Bahru, Malaysia
  10. Acapulco, Mexico

Looks like Latin America takes the cake for emerging international destinations among U.S. travelers with a couple of Malaysian destinations on the side. Mexican destinations should come as no surprise with our respective countries increasingly mingling over the decades. Plus if we’re going to butcher Cinco De Mayo with oversized sombreros and hard-shell tacos, the least we can do is plan more trips south to get a taste for real Mexican culture.

Colombia, too, should be expected. Medellín’s turnaround from the days of Pablo Escobar (not to mention the hit Netflix show, Narcos, about his rise and fall) have been grabbing national travel headlines for a few years now. Tourism has been surging with officials hoping to reach one million tourists from the U.S. over the next couple of years. Medellín itself is already relatively renowned for promoting an active cycling culture that rivals that of any European city–the birthplace of the bicycle.

Of course, a number of factors might play into the sudden surge of interest in these destinations–new airline routes and affordability, primarily. We can’t say for certain. But what we do know is that our travel itch is very much inflamed.

Want a look at the world’s emerging destinations? Here’s an adorable video:

Featured image courtesy of Unsplash