Go Big: A trip to Europe that paved the way for a handcrafted jewelry brand made in Brazil
The truth is, trivago couldn’t help everyone go someplace new in 2020. So instead, we’re celebrating the people that turned challenge into opportunity by starting new businesses, pursuits, and passions. When they couldn’t go far, they chose to go big.
That’s the case of Ellen Vertematte, the founder of the Brazilian handmade jewelry company Carmela Atelier – after an abrupt interruption of her jewelry course in Europe and finding herself stuck at home again, she gathered courage and decided to transform her hobby into a business.
The "A-ha!" Moment
Then came the turning point: she decided to create the Carmela Atelier.
“I always wanted to start my own business but maybe if it wasn’t the pandemic I wouldn’t have started. If I had to quit my job to take that step forward, I don’t think I would have done it. When you don’t have anything to lose, you are not scared, and the courage comes automatically.”
Inspired by Ellen’s story? Keep an eye on our channels for other interviews in our Go Big series!