A Whole New World: trivago Survey Finds Twists in Future Travel Trends
Travelling More Than Ever Before
Weeks turning into months and months turning into what seems like ages being cooped up indoors is driving everyone stir crazy.
Many consumers are more than a little joyous at the idea of getting on the road again. Most respondents (over half) stated that thinking about their first trip after the pandemic made them feel “excited” and/or “happy”.
In fact, we’re even more excited than before.
Consumers now have a greater urge than ever to explore the world around them – over two-thirds of those surveyed say they plan to travel even more once the pandemic ends than they did before the virus.
And they don’t plan on waiting long. For the majority of respondents, the desire to get up and go is stronger than ever due to the lockdowns, with 58% stating that this is the most they’ve ever felt like traveling. A likely post-pandemic travel boom will see consumers with pent-up demand striving to make up for lost time.
In fact, the desire to travel seems so urgent that over half of those surveyed would give up taking their dream trip in two years, and around two-fifths say they’d give up intimacy for a year, just to get on the road right away. It’s clear that all of us are itching to see the world again.
A Shift in the Dream Getaway
With travel restrictions ever in flux and rules changing day by day, planning ahead has become almost impossible. The old school idea of planning and saving for a big dream vacation well in advance is becoming irrelevant as unpredictability forces travelers to leave any bookings down to the wire. Due to constant uncertainty, more than one third of vacationers are keeping their travel plans tentative or planning last minute this year.
The isolation that came with being cut off from the world in lockdown has also changed the way we think of our ideal getaways. The top choice for Americans for their “dream vacation” was a chance to spend “time with the family and friends I’ve missed”, particularly true among seniors. Many of us were separated from our loved ones and our main priority has become quality time.
Our preferences have also changed when it comes to the content of our getaways. When on vacation, the #1 pick for American travelers would be taking a trip to the pool or beach (30%). After a stressful year, it comes as no surprise that consumers need a breather and a relaxing getaway is the style of choice.
In future, styles of vacations will also be affected by certain pandemic-induced hobbies.
With all the newfound time on our hands that came with lockdown, more than half of us picked up a hobby or two. Whether that was baking sourdough or overwatering a new Monstera, we found creative ways to while away our hours.
It turns out many of us will keep up these new pastimes even after the pandemic ends, and the majority are at least somewhat likely to pick a vacation connected to said new hobby once the pandemic ends. Having had ample time to discover new pursuits, more and more travelers are becoming interested in building inspirational vacations around their passion projects, impacting where and how they’ll travel.
A Return to Travel
Travel clearly plays a massive role in our lives and overall happiness.
After the pandemic put the world on hold, many felt the gap that travel left behind. Without being able to visit family and friends or explore the world, an important part of the human experience was missing. In fact, four in five respondents consider travel to be “a fundamental part of a well-rounded life”, showing how much we value experiencing the world around us and the things it has to offer. We’re really starting to see taking a trip as a form of selfcare and viewing emotional wellbeing as a driver to get away from it all.
Based on these trends, the eventual return of travel is only a matter of time.