Our Hometowns: A Local's Guide to The Ruhr Valley, in Germany (our CEO’s Home!)
Discover the best spots in this industrial but charming German region with exclusive tips from Axel.
Axel Hefer
CEO at trivago, Axel comes from the Ruhr Valley in Germany, more specifically from a city called Hagen. The region has plenty of intriguing (and beautiful) old industrial complexes, but what makes him really proud of his hometown is the mentality of the people there - they are open and direct, and stand in for each other.